How Small Businesses Can Eliminate Friction in the Sales Process
Rancho Mirage businesses thrive on relationships — and nothing strains a good one faster than friction in the sales process. Whether it’s unclear communication, slow follow-up, or cumbersome paperwork, every unnecessary step pushes potential customers toward hesitation. The good news? Small businesses can design a friction-free sales process without massive investments — just smart observation, better tools, and human-centered workflows.TL;DR Identify the bottlenecks → improve how and when you
New Tax Laws
1. Key Individual & Family Tax ProvisionsPermanent 2017 Tax Cuts:The individual income tax cuts from the 2017 Tax Cuts and Jobs Act (TCJA) were set to expire after Dec 31, 2025. This bill makes them permanent, including: Lowered top marginal rates (keeps 37% top bracket instead of reverting to ~39.6%)Higher standard deductionDoubled estate tax exemption stays ($12.92M per person indexed to inflation)100% bonus depreciation, which was part of the original 2017 Tax Cuts and Jobs Act (TCJA), had already
How Small Businesses Can Market Smartly Without Overspending
It’s no secret that marketing budgets can balloon quickly, especially when chasing the latest trends or attempting to mimic big-brand strategies. But for smaller businesses or startups, the challenge isn’t about how much to spend—it’s about how to spend well. With the right focus, even a lean plan can pack a punch. Success lies not in spending more, but in spending with purpose, creativity, and attention to what truly connects. Anchor Everything to a Clear Message A strong message is a compass. Before
