CHAMBERS OF COMMERCE & ASSOCIATIONS
Visit Greater Palm Springs (VGPS) is the official tourism marketing agency for the Coachella Valley, which comprises the nine cities of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella, as well as unincorporated areas of Riverside County. Founded in May 1989 by a Joint Powers Authority, VGPS was created as a public-private partnership to help grow the region’s tourism economy and now serves more than 3,000 business partners, providing sales, marketing, and PR targeted to potential leisure travelers and event, meeting, and convention group markets.
Supporting 1 in 4 local jobs, tourism is the largest industry in Greater Palm Springs, welcoming 14.4 million visitors in 2023 who generated $9 billion in total economic impact. In addition to supporting local businesses, these visitors help fund vital public services through state and local tax revenue, which was an estimated $851 million in 2023 (the equivalent to $5,500 in tax savings for every local household).
