News Release: 11/2/2026

Yucca Brevifolia Magazine Connects Desert Communities and Invites Businesses to Grow Their Regional Reach
Rancho Mirage Chamber of Commerce members receive 30% off advertising
JOSHUA TREE, Calif. — Yucca Brevifolia Magazine (YBMAG) celebrates its second issue with an invitation to businesses: expand your regional visibility while supporting a publication dedicated to storytelling, social impact and building bridges between communities.
Co-founded by Lisa Schyck and Carlos Reyes, YBMAG connects the High Desert, Low Desert and Greater Coachella Valley, with distribution expanding into Los Angeles. The independent publication brings together art, music, culture, wellness, conservation and local business through stories that encourage readers to explore and support their neighboring communities.
Regional Exposure With Community Purpose
For businesses looking to reach beyond their immediate market, YBMAG offers advertising opportunities that introduce their brands to readers across the region. Its strategic distribution creates opportunities to connect with residents and visitors who discover the desert through its businesses, creative spaces and hospitality destinations.
Advertising also helps sustain a platform that elevates local voices, shares educational stories and strengthens connections among businesses, artists and community organizations.
Through YBMAG’s Gift of Print initiative, sponsors underwrite full-page advertisements for nonprofit organizations, helping them share their missions and reach new supporters. Businesses interested in supporting social impact initiatives can explore sponsoring a page alongside their own advertising.
Special Offer for Rancho Mirage Chamber Members
YBMAG is offering Rancho Mirage Chamber of Commerce members a 30% discount on advertising—an opportunity to build regional awareness while investing in a publication committed to community connection.
Reservations are welcome for the next issue, scheduled for February 2027. Businesses are encouraged to get in touch to discuss advertising placement, creative assistance and Gift of Print sponsorship opportunities. 
Explore media kits and advertising information:
ybmag.com/media-kit?

For rates, reservations and sponsorship inquiries, contact:

Lisa Schyck, Co-Founder and Publisher
Lisa.schyck@yuccabrevifoliamagazine.com
Advertising Deadline is 12/1/2026 
248-245-6650
ybmag.com?
Yucca Brevifolia Magazine
The Vanguard of Desert Culture & The Soul of Desert Living